Strategy • Branding • Design
Web • Promotion
Located in Grayslake, IL CPS provides high technology products and superior service that include: installing structured cabling, installing and maintaining video surveillance, and access control, fiber optics and documentation to retail operations, schools, manufacturers and government offices to name a few.
CPS leadership enlisted Bee-line to evolve their brand for national recognition as the authority of structured cabling, surveillance and access control systems.
As part of the evolution we accomplished the following:
Refreshed brand and visual communication system to support compelling content with a new logo, tagline, and messaging framework.
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Performed foundational work to explicitly map an inbound marketing strategy. CPS has a 35 year track record of delivering products and solutions. We documented the opportunities, the buyer personas, their marketing triggers, relevant keywords, and mapped a content strategy and content calendar.
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Mapped the desired sales cycle, and identifying buyer triggers at each level of the sales cycle to ensure we create appropriate messaging and content to continue to drive momentum.
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Created new sales materials to facilitate needs throughout the selling process.
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Created compelling content derived from the foundational inbound marketing strategy including informational graphics to more easily describe their deep portfolio of products and services.
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Used BuzzBeat marketing automation platform to tie it all together.
Has your industry evolved faster than your marketing communications? We are Bee-line. We are up to speed on the latest and greatest solutions to get you back on track, and ahead of your competitors.
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Contact us if your business needs a brand refresh
and hard-hitting selling materials.
